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- Using TikTok to Source Ecomm Ideas
Hey friend!
Ah, TikTok. From viral dances to unexpected hacks, it's a hub of entertainment. But what if I told you it could be your next goldmine for e-commerce ideas? Intrigued? Let's go!
First things first, we've all been down the rabbit hole of TikTok, right? Scrolling endlessly, laughing at cat videos, and nodding along to life hacks. But alongside this, there's a method that can benefit your e-commerce venture.
Now, I'm no stranger to the e-commerce hustle. You see, sourcing the next big product can sometimes feel like searching for a needle in a haystack. But TikTok, my friend, offers a unique lens to spot those diamonds in the rough.
Why TikTok, you ask?
The platform is a melting pot of trends, challenges, and viral products. Remember when everyone went crazy over those foldable chairs or the magnetic lashes? Yep, TikTok made them famous. And you can use this to your advantage.
My TikTok Strategy: A Peek Behind the Curtain
Firstly, you can use ecomm websites like Wonderlife_Aliexpress. It's like a curated feed of products that seem too good to be true. But guess what? They're real, and they're selling like hotcakes. The beauty of this is how it showcases products in a format that feels like an ad, making it easier for you to envision its potential marketability.
I've also got a little trick up my sleeve: Trendy products on Aliexpress. For the uninitiated, Aliexpress is Alibaba's more consumer-friendly sibling. A quick search on TikTok reveals trending products, complete with real-life reviews and demonstrations. And the best part? You can gauge a product's virality by its view count.
Brainstorming Like a Pro
Now, when you're on TikTok, it's easy to get lost in the content (trust me, I've been there). But discipline is key. Start by jotting down ideas that resonate with you. Think of categories that align with your brand or interests. Could it be tech gadgets, home essentials, or perhaps personal care?
And as you're brainstorming, keep your eyes peeled for products that fit into three specific buckets:
The $15 impulse purchase: Think quirky, fun, and affordable.
The $40 repeat purchase: Quality meets value, something customers won't mind buying again.
The $120-$200 utility splurge: Premium, unique, and worth every penny.
OK that's all for now. Going to let those ideas simmer, and generate more ideas tomorrow with a few other brainstorming tactics!
Catch you later ✌️
— Mustapha Mushi
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